Television reached the tiny Himalayan kingdom of Bhutan only eight years ago but the country is hooked.

Hollywood movies and Indian soaps are the biggest draw, but amid a mass of programmes there is growing unease about the cost to traditional culture.

Residents of the tiny nation, wedged high in the mountains between India and China, were given their first taste of television in 1999 following widespread discontent over missing the football World Cup the previous year.

Now 40 channels are on offer, beaming images of an outside world that Bhutan’s rulers spent centuries trying to keep out. Family life is changing.

“When I had no TV, we used to get together and sometimes the kids would sing and chat. The kids also used to go out and then I could concentrate on prayers,” said Ngyenam, a middle-aged woman who lives in a village outside the capital Thimphu.

The goggle box has also transformed the tiny village of Yuwakha. Villagers no longer talk and drink well into the night; as dusk falls the streets are deserted as people settle down for soap operas from India.

“After we got the TV, I hardly get time,” said Ngyenam. “Even though I spin my prayer wheel, my mind is always on the TV. I can go anywhere… watching TV is like travelling to all the places I like.”

Ngyenam’s husband, a retired civil servant, believes their children’s concentration is also beginning to suffer.

“They get frustrated when we say ‘don’t watch’. So it is a concern for us because they don’t study properly,” Sangay Tshering said.

A changing lifestyle in Yuwakha is one of many examples of the impact of television in Bhutan, something that the authorities are starting to fret over.

But what many fear is the rabid consumerism of much of the outside world. “Television and advertisements create desires,” said Phuntsho Rapten, a researcher with the Centre for Bhutan Studies. “And it is also possible that these kind of desires may not be satisfied given the economic situation of the people.”

[Source]

Scientific American

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